SERENA CHENG

Business Development & Marketing Manager
AI Smart Healthcare · B2B/B2G · International Sales
20+ Years B2B Experience Anthropic Claude AI Certified AI Tools Power User Trilingual CHN / ENG / JPN Singapore · Australia · InnoVEX
Serena Cheng Logo
🎓 ANTHROPIC
CLAUDE AI
CERTIFIED
"Work Smart, Not Work Hard"
Professional Summary

I am a B2B technology sales and marketing professional with over 20 years of international experience across ICT, network security, and AI healthcare sectors. I thrive on strategic thinking, continuous learning, and finding opportunities others haven't spotted yet — especially in fast-moving markets where adaptability determines who wins.

My sales capability covers both offense and defense. On the offensive side, I proactively identify market gaps, rapidly develop solution proposals, and deliver customized Sales Kits and Business Proposals tailored to each client's country, industry, and competitive landscape. On the defensive side, I read client needs with precision, provide competitive pricing, and ensure every partnership moves from negotiation to closed deal.

What genuinely sets me apart is the ability to integrate AI tools directly into the entire sales cycle. I work daily with Claude, ChatGPT, Grok, NotebookLM, Cursor, VS Code, and GitHub to produce trilingual interactive proposal websites, government committee submissions grounded in academic literature, and multimedia marketing content — at a speed that consistently outpaces the competition. By the time others are still revising their PowerPoint, I have already delivered a proposal that makes the client want a second meeting.

I have voluntarily studied PNI (psychoneuroimmunology), cognitive behavioral therapy, and stress-health frameworks — not as credentials, but as a deliberate competitive edge: the ability to engage fluently with doctors, health bureau officials, and academic researchers on their own terms, establishing professional credibility before the product conversation even begins.

I follow the evolution of AI tools every single day — not out of habit, but out of conviction that each new capability unlocks a new possibility for how I sell, communicate, and create. I do not write code, but I direct AI to write it for me. I do not design systems from scratch, but I architect them through AI — turning what would otherwise require a technical team into something I can build, iterate, and deploy independently. This is not a workaround. It is a fundamentally different way of operating: one where sales and marketing experience is no longer limited by technical resources, but amplified by them.

The business arena is an intelligence war. Deep, content-driven client communication is how I have built lasting relationships across 20+ years — and it remains the foundation of everything I do.

🏗️
AI Multi-Tool Integration
Seven+ AI tools forming one production pipeline. What normally takes a team two weeks, I deliver in 48 hours — from market research and copywriting to interactive web proposals.
🏥
Smart Healthcare Depth
Self-studied PNI, EAP frameworks, Taiwan's three-tier prevention system, and IRB clinical logic — to hold credible conversations with health bureaus, hospitals, and academic institutions.
🌏
International Market Intelligence
Trilingual sales materials (CHN/ENG/JPN). Hands-on experience in Singapore, Australia, and major international exhibitions. Client proposals always begin from their market, not our product.
Work Experience
Sales Manager · BD & Marketing
AI MENTAL HEALTH COMPANY(竹謙科技 / HereHear)
Aug 2023 – Present
  • Overseeing B2B/B2G institutional sales and full-scope brand marketing for an AI mental health platform; key accounts include New Taipei City Government, Taipei Medical University (IRB-approved clinical program), and Taichung City Department of Education
  • Taichung City DOE × Gan En Foundation: Led the AI mental health support initiative for senior high school students — developed student stress self-assessment tool, AI-generated theme song, and gamified exhibition experience to drive institutional adoption
  • Three major exhibition deployments: Smart City Summit & Expo Taipei (Taipei City Youth Affairs Bureau booth, March), InnoVEX 2026 International Tech Show (Booth S0311A, June), TMU Health & Medical Expo — full ownership of booth branding and real-time on-site marketing execution
  • Overseas market expansion: Business development missions to Singapore and Australia (May) — researched SingHealth partnership pathways, NHIC I2A funding mechanisms, and Australian AI mental health market; produced all English-language sales materials independently
  • Designed and built trilingual (CHN/ENG/JPN) interactive HTML proposal websites, academic-cited government submissions, and multimedia marketing content using AI tool integration — solo output equivalent to a 3-person marketing team
  • Founded and manages YouTube channel @scbamboo: AI virtual wellness persona "Yangyang" delivering 3–5 min therapeutic audio content, serving as live product demonstration and brand trust-builder for B2G institutional sales
Independent Sales & Marketing Consultant
Self-Employed
2016 – Aug 2023

Provided professional B2B sales and marketing consultancy services to technology clients — specializing in market entry strategy, customized business proposals, Sales Kits development, and go-to-market planning for international and domestic markets.

Sr. Sales & Marketing Manager
AEWIN TECHNOLOGY
2013 – 2016
  • Senior Sales and Marketing Manager specializing in industrial computing and network security for a Korean IPO company
  • Led strategic partnerships, provided comprehensive network security ODM services, and drove business development with Korea's major enterprises
  • Managed full sales cycle from technical specification to commercial proposal for SI/VAR channel partners across Asia
APAC Sales Manager
OVISLINK TECHNOLOGY
2010 – 2012
  • Developed partnerships with system integrators and value-added resellers across Asia-Pacific, promoting network appliances and IP surveillance solutions
  • Regularly visited partners, assessed market needs, provided technical support and business advice to create joint opportunities
  • Built client confidence in product performance through deep internal knowledge transfer and proactive market intelligence gathering
Sales & Marketing
Barcode Scanner Industry
Dec 2022 – Jun 2023
Joined and immediately deployed to international exhibition within one month. Independently produced press releases, product presentations, exhibition promo video, e-catalogues, and website content within 14 working days. Developed customized Business Proposals for clients across AI Kiosk, retail, logistics, and ticketing industries in Ecuador, Japan, North America, and India.
AI Tools — Daily Stack
Claude / Claude Code ChatGPT NotebookLM Grok Cursor VS Code GitHub Gemini API n8n Airtable Corel Draw Suite Cyberlink PowerDirector Vegas Pro

These tools function as a coordinated production pipeline: market research → content writing → visual design → interactive web development → automated follow-up. Each tool has a defined role. The output is what normally requires a full team.

Concrete AI-Produced Deliverables
Interactive Proposal

Trilingual Interactive Sales Website

AI-built CHN/ENG/JPN interactive HTML proposal with embedded academic citations and data visualization. Replaced static PPT for B2G institutional client meetings.

→ View Live
EdTech Tool

Student Stress Self-Assessment System

Six-dimension radar chart assessment tool with counselor dashboard and 8-type stress personality framework. Built for Taichung DOE high school mental health program.

→ View Live
Gov't Proposal

Three-Tier Prevention Health Bureau Submission

AI-assisted government committee proposal integrating Taiwan's public health policy framework. Positioned AI mental health kiosk within official prevention policy language.

→ View Live
AI Music

High School Mental Health Theme Song

AI music creation for Taichung DOE mental health promotion campaign. Used audio storytelling to reduce students' psychological distance from AI wellness tools.

→ View on YouTube
Live Exhibition

InnoVEX Real-Time Bilingual Reports

Produced bilingual LinkedIn business reports and client tracking content live during InnoVEX 2026 — covering aerospace, cloud, and AI visual technology prospects.

→ View Live
YouTube Brand

AI Wellness Persona "Yangyang" Channel

@scbamboo: AI virtual therapist content strategy targeting 7 high-stress audience segments. Functions simultaneously as B2C brand building and B2G institutional trust asset.

→ View on YouTube
Market Intelligence

Singapore & Australia Market Entry Database

Built Google Sheets stakeholder databases for SingHealth, MOHT, NHIC, and Australian AI mental health market. Powered overseas BD missions in May 2026.

Automation

B2B Lead Identification Workflow

Self-hosted n8n automation integrating Airtable CRM and Gemini API — systematically identifies prospects and generates customized proposal drafts at scale.

Solo Marketing

Full-Scope Marketing Production (Solo)

Previous role: independently produced e-catalogues (Corel Draw), promo videos (scripting/animation/editing), press releases, and website content — all within 14 working days pre-exhibition.

AI Storytelling

Andersen's Fairy Tales — AI Interactive Experience

AI-built interactive storytelling website reimagining classic fairy tales. Demonstrates creative application of AI in narrative design, visual content, and immersive reading experiences.

→ View Live
Core Competencies
AI Tools · Daily Use
Claude / Claude Code ChatGPT NotebookLM Grok Cursor VS Code · GitHub n8n Automation Airtable Gemini API
Sales & Business Development
B2G Institutional Sales B2B International Tech Sales Business Proposal Development Sales Kits Production Market Intelligence Channel Partner Management Exhibition Marketing CRM System Design
Content & Marketing Production
Interactive HTML Proposal Websites Trilingual Content (CHN/ENG/JPN) YouTube Channel Strategy Video Script / Animation / Editing E-Catalogue Design (Corel Draw) AI Music Production LinkedIn B2B Personal Branding Press Release Writing
Smart Healthcare Domain Knowledge
PNI (Psychoneuroimmunology) EAP — Employee Assistance Programs Taiwan 3-Tier Prevention Framework IRB Clinical Program Workflow Cognitive Behavioral Therapy AI Mental Health Competitive Analysis AI Mental Health Competitive Analysis
Software & Creative Tools
Corel Draw Suite Cyberlink PowerDirector Vegas Pro Illustrator / Photoshop Aegisub / VDSC Video Editor Word / Excel / PowerPoint Outlook
Languages
Chinese — Native English — Business Fluent Korean — Basic Japanese — Sales Materials
Education

National Taiwan University of Science and Technology

Training Promotion Courses · Multimedia Web Designer & PMP Courses

2006 – 2008

Overseas Chinese University (O.C.U.)

Department of International Trade

1982 – 1987
Certification

🎓 Anthropic Claude AI Certification

Issued by Anthropic · Proficiency in Claude AI tool ecosystem and applied workflow integration

2026
Live Project Portfolio
Bamboo AI Mental Health
Mental Health · Interactive

Bamboo AI — Mental Health Platform

Singapore Australia BD
BD · Market Expansion

Singapore & Australia Market Entry

PNI Presentation
Healthcare · Gov't Proposal

PNI — Psychoneuroimmunology Presentation

Taiwan Regenerative Medicine Intelligence
Healthcare · Competitive Intelligence

台灣再生醫療產業競爭情報 — 十大競爭集合分析

Global Regenerative Medicine Market
Healthcare · Market Research

亞太再生醫療市場研究

TRPMA Taiwan Regenerative Medicine
Healthcare · Competitive Analysis

台灣再生醫療競合研究 — TRPMA

Mommy Mental Health
Mental Health · Maternal Wellness

Mommy Mental Health

2026 Lovely Mommy
Mental Health · Maternal

2026 Lovely Mommy

Yangyang MomSight
Mental Health · AI Wellness

Yangyang MomSight

Seafarer Mental Health
Mental Health · Maritime

Seafarer Mental Health

High School Student Mental Assessment
EdTech · Mental Health

High School Student Mental Assessment

職場八型壓力評測
EdTech · Assessment Tool

職場八型 — 8-Type Stress Personality Assessment

Andersen Fairy Tales
AI Storytelling · Creative

安徒生童話 — Andersen's Fairy Tales AI Interactive

Wellness Kiosk Demo
Smart Healthcare · Kiosk

Wellness Kiosk Demo

Kevin Beitun Report
Real Estate · Market Intelligence

北屯機捷房地產情報 — Kevin

最新影片 · Latest Videos
影片精選 · Video Collection
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